Although it is intimately connected to brands and franchises being spread across media by corporate conglomerates e. Technological convergence is a theory which refers to the tendency for technologies that were. Sep 12, 2019 media convergence question on quora what is it. Technology convergence describes this phenomenon so you can try to wrap your head around what the future of technology will hold, and why it is not just taking over, but expanding the marketplace. For technology, media convergence is when different media come together to do a similar task. Examples of convergence network society and the media. Smart phones are used to talk, text, email, social network, school, business, web browsing, and take picture and video. Media convergence, phenomenon involving the interconnection of information and. There are things that im sure i missed, but the smart phone has become the. In my investigation of a fan community see my response to 3 discovered an excellent example of media convergence. What is meant by the term media convergence with regard to technology, and how has it affected everyday life. Technologicalthe combination of computing, communications and content around networked digital media platforms. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet.
In this blog post, i walk through how social media is converging in these areas, and the forces behind convergence. The book displays considerable attention to institutional detail and. This introductory chapter explains that there is a widely shared understanding of the imperative nature of media convergence, which is based on different notions connecting positive goals such as efficiency, synergy, simplification, information abundance, participation, availability and multimodality. Britannica encyclopaedia says, media convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. It alters relationships between industries, technologies, audiences, genres and markets. Throughout contemporary society, the rapid development of technology has led to the phenomenon of digital media convergence. Media convergence changes the rationality media industries operate in, and the way that media consumers process news and entertainment. When i responded to my colleague, i did so with four specific examples in mind. Second, what foll ow s is an attempt to map what is a rapidly. Looking back on convergence culture dmrc at large medium. Media researchers have been interested in the problem of media convergence since the 1980s. A colleague asked me for my thoughts on trends in social media today.
It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the. One way that professional media has engaged with media convergence is through transmedia storytelling, in which stories are told across multiple platforms. This brings us to mit media studies professor henry jenkins and his 2006 book convergence culture. However, its still difficult to predict how media convergence and immersion are affecting culture, society, and individual brains. Understanding convergence and digital broadcasting technologies for the twentyfirst century john v. Instead of getting a news report from tv, were getting that same report from a television station by way of the internet and social media, in particular. Nov 20, 2018 one major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. The impacts of major traditional media players moving into the. Media convergence transmedia storytelling britannica. Media convergence communication oxford bibliographies. Pdf media convergence concepts katarzyna kopeckapiech. Mar 01, 2016 henry jenkins is most famously associated with this model of media convergence, and he elaborated the concept in his influential and muchdebated book convergence culture.
Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media. Henry jenkins is most famously associated with this model of media convergence, and he elaborated the concept in his influential and muchdebated book. It takes completely separate ideas and smashes them together, so that were left with one big idea. Social media convergence social media strategy for mission. Media convergence essay sample sample essays online. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one. Sports media today provides excellent examples for both of. In this book, these privileged meanings of media convergence are. For much of modern history, the different types of media books, newspapers.
Sep 18, 20 according to my text book media essentials 2 bedford st. This introductory chapter explains that there is a widely shared understanding of the imperative nature of media convergence, which is based on different notions connecting positive goals such as efficiency, synergy, simplification, information. Media convergence is the intersection of all media such that one cannot clearly define where one media begins and another ends. So its not surprising that the social media sector has expanded, splintered, redivided, and finallyconverged.
Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. Pdf media convergence download full pdf book download. In technological convergence, a cardinal example to convey the concept is that telephones, television, and computers. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Many of the previous examples of convergence mentioned have come about because of technology convergence.
Networked digital media in everyday life, book by graham meikle and sherman young observe that convergence can be understood in four dimensions. The editors of the encyclopedia britannica, 20 what is meant by the term media convergence with regard to business, and how has it affected everyday life. Convergence has also made multitasking much easier, as many devices allow users to surf the internet, listen to music, watch videos, play games, and reply to emails and texts on the same machine. The authors use the term connections to describe the central goal of the book. Media deconvergence has also been used to refute the idea that technological convergence is favoured by deregulation, because technological convergence introduces new challenges, such as the protection of privacy or the respect of s, which require new policies and regulations. Media convergence brings together computing, communications, and content. In this article, we discuss technology convergence. Media convergence is the joining, or converging, of distinct technologies into one. Social media is now the worlds largest mass media advertisingage its a place, for me, to get the latest information faster than average news outlets. Media convergence is the merging or joining together of previously distinct media to create entirely new forms of communication expression. Erstwhile knight ridder promulgated concept of portable magazines, newspaper, and books in 1994. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. This book is about understanding the convergence patterns between different media. Media convergence, in reality, is more than just a shift in technology.
Grant and wilkinson, 2009 the combination of new media and old media within a single piece of media work the coming together of different media productstechnology. However, this multitasking is still quite new and we do not know how media convergence and immersion are shaping culture, people, and individual brains. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of. The technological dimension of convergence is the most readily understood, with the development of technology, smart phone, television, computers, and other digital devices, billions of people are now able to access media content that was once tied to specific communications media.
But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. May 17, 2019 the economic strategy of media convergence also known as media consolidation, media concentration or economic convergence is a product of three elements. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. In this lesson, youll learn more about media convergence in all of its. However, its still difficult to predict how media convergence and immersion are. Current thinkers apply the teachings of science to philosophy, to morality, to history and even to politics and general culture. Media convergence meets deconvergence springerlink. Media convergence meaning in the cambridge english. May 15, 2017 technology convergence describes this phenomenon so you can try to wrap your head around what the future of technology will hold, and why it is not just taking over, but expanding the marketplace.
According to my text book media essentials 2 bedford st. Convergence has also made multitasking much easier, as many devices allow users to surf the internet, listen to music, watch videos, play games, and reply to emails on the same machine. Media convergence issues in cultural and media studies. The 99, a multicultural super hero comic from teshkeel media, and disney publishing worldwides john carter. The book displays considerable attention to institutional detail and comparative. This volume examines issues of media consolidation, participatory culture and franchising in contemporary japan, and explores how the japanese media system is adapting to change in light of its tendency toward prioritizing domestic markets, restricting access and coopting fan movements. Pavlik convergence, which, in broadcasting, is the combining of all types of media. Sep 15, 2016 digital convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. Stuart moore has been a writer, a book editor, and an awardwinning comics editor. With media convergence, tim dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption. Social media convergence social media strategy for. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent. Many of the entertainment examples, for instance, have to do with video, virtual reality and the internet connecting and providing an altogether new experience.
Fans created a youtube video with contributions from broadcasting. Email citation this book is about understanding the convergence patterns between different media. His recent writing includes civil war, the first in a new line of prose novels from marvel comics, the art of iron man 3 marvel, with marie javins. This edited volume explores different meanings of media convergence and deconvergence, and. Critical viewpoints, for example, stress that media convergence has been. Merging the new and the old ways of receiving media is only going to get better and faster. Media convergence britannica encyclopedia britannica. There are examples of media convergence in everyday life throughout, including iptv. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects.
For people who work in media, convergence has changed the way they do their jobs. Media convergence issues in cultural and media studies paperback. For example, news organizations no longer simply provide just print or. Dedicated to an understanding of media markets, contents and uses as complex realities, defined by competing forces of media convergence and deconvergence. The character harry potter exists in books, films, toys, amusement park rides, and candy. Understanding convergence and digital broadcasting. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way lower, and yes, many people formerly in certain industries ar. A digital photograph, for example, can be shot and circulated. Media convergence has even changed the way we receive data. On the other hand, it can be argued that this type of ownership can improve the value of the service, the flexibility of topics, and create more general awareness conducted at news 8, a cable news station in austin. Understanding convergence reveals a beautiful underlying order to the natural world. From the communications sector, to measurement, policy, social data, and job responsibilities, the sector is converging. Media convergence brings technologies such as a computing, and communication, together, which is very important in businesses today. This process is constantly evolving and progressing, spreading across multiple media platforms allowing for effortless communication and interaction across the globe.
Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black. Media convergence media convergence transmedia storytelling. Define convergence as it relates to mass media and provide some examples of convergence youve observed in your life. Technological convergence refers to fact that digitalisation has led to the merging of different types of info text, photographs,video film, email into a digital communication device such as smart tele, laptops, tablets digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. As a concept, connections explains both the theory and practice of. Not only does media convergence redefine the tasks of journalists and newsrooms, it also reshapes the business environments of media companies. Newspapers and magazines print versions have seen major declines in readership and circulation since the mass adoption of the internet and the expectation of many web readers that content be free. Describe the five types of convergence identified by henry jenkins and provide an example of each type that youve noted in your own experience. Convergence studying convergence shows how science illuminates many other disciplines. Identify examples of convergence in contemporary life.
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